It's a case of high expectations, I think. Both this reviewer and Pretty-Scary said that they'd had high hopes for it. I don't know what they were expecting, but obviously they didn't get it.
All I know is that while the film deals with feminism, it's not necessarily means to be feminist or anti-feminist. The "message" is one that has nothing to do with feminism. I'm just a little disappointed that so far, no one has seemed to get it.