Lots of talk about hacking the system, which is always a concern. Ran across the quote below on SA. And, really, the "pirate community" is so small. The average joe out there, even those somewhat plugged in, don't get into the whole theft deal.
Really, at the worst, this will hurt textbook publishers more than anyone else and, hey, can you think of anyone more deserving to end up against the wall?
I really don't understand what the publishers are so annoyed about. We already have a system where a user can download to their home the entire contents of almost any book ever published, completely free. All they need is a library card. Google has merely invented the ultimate card cataloguing system, that can scan for content and context.
Yes, I'm sure some people may come up with a system that can avoid the security limitations of the system, but what's the point? Why go to that much trouble hacking the system when you can go check the book out for free at a library?
This is just an example of an old-media bloc being terrified of the times instead of embracing the opportunities offered by new technology.
To me, it sounds like a money-making activity. Instead of drag-assing to the library, the massive, silent, unread majority has the potential to get hooked at home with a screen that has a flashing OMG BUY IT NOW!!!!!!!!! at the bottom and, since we're all compulsive internet shoppers, a sale is just a click away. I see an increase in sales, and something a savvy publisher (and author) should plug into. Hey, you can read a bunch of the shit right here...and buy it. And you don't even have to leave your parent's basement!
Here's another thing I like:
What are Buy this Book links?
Each excerpt page contains links to your title at major online booksellers, as well as a link to your own commerce site if you desire it. These links are placed alongside your book excerpts, allowing users to click through to buy your title quickly and easily.
This appears above the other online sites. So the first link can lead back to a publisher's shopping cart. Direct sales look very good when you put them on the books (about 40% more income than retail sales). It's also a great way to develop and control ebooks. Google not only has the potential to generate sales from the lazy non-bookstore visiting people, it can bring a boom to what I feel is an all-important direct sale market. Purchasing direct from the publisher opens the door to bouncebacks, promotions and a dozen other marketing hooks...
The author's guild -- they argue about individual rights.
So why aren't they trying to shut down public libraries?