Yeah...the Watchman vibe seems to be Marvel's masterplan. As I've seen it, there's been a very carefully orchestrated divide crafted across the movies and Marvel TV. Even Daredevil talks at length about the effects of the destruction of New York. The TV shows are almost overly distracted by the events in whichever movie that destroyed New York (all of them, right?) and how the world has changed (and not for the better).
This, by the way, is a theme lifted directly from NuWho -- the Doctor is a savior, okay. But at what cost? The "lonely god" motif of NuWho is all about how the Doctor is actually a threat to the common good because he draws evil to him, and evil knows that they can get at him by fucking with the human race. The Doctor's allies (UNIT, Torchwood), are all somewhat unsure and distrustful of his actions. His companion's lives are ruined. Even his own people despise him. Yet they all need him... They all need this ultimately tarnished lonely god.
Blurring the lines between good and evil with archetypal good and evil characters has become a common fallback in all of our genre narratives, actually. Not just Marvel and NuWho.
The problem is that these are archetypal good and evil characters. Superman, Doctor Who, the scavenger-cum-sheriff in Defiance, the man who invented a potentially genocidal AI in PoI, etc... Even when you cast them in a tough situation, and give them grey-area decisions to make, and give them a questionable background, the writing is ultimately shallow and the facets of the character don't match what the script demands. Maybe Superman does get mind controlled but, either way, it'll be a plotline as idiotic and contrived as when evil Superman formed from good Superman...whichever movie that was. Three? Four?