every day.
Also, they've been jacking the price of cigarettes up for years and I'm still smoking them, so they're kind of losing on that front (well... really, I'M the one losing there).
Alcohol's going to be the same. Until my 12-pack of American swill starts costing me $15 or $20, then my habits will probably remain pretty similar.
Besides... there are always 40's! *shudder*