not that apple TELLS you what to buy, but it definitely has control over what you CAN buy. iPhone apps are currently the biggest scam. if, for some reason, i feel a certain PC problem could be fixed with a 3 MB program, no matter how odd, chances are i can go out and find that program for a free download because some geek has made it. on the other hand, if i want to see what vintages of wine will fully complement my Macintosh's color scheme, then i have to pay $6.99 to find out.