Today's big news is that Sam Adams has been working overtimes behind the scenes at the Brewers Association -- which defines who is a "small" craft brewer and when they move into the big times.
Of course, Sam Adams has the primary marketing campaign that they're small, craft brewed, etc., and not the giant mass-producing conglomerate that they are.
Originally, the definition for a craft brewery was up to 2 million barrels a year. Sam Adams is currently at 6 million barrels, and growing. So now the cap is 6 million.
When you think of a "craft brewery," do you imagine six million barrels a year? Would Sam Adams even come to anyone's mind. We all know they've moved well beyond their origins. It's not like anyone believes the lie. It's just them fucking with the rules so they can maintain their marketing theme.